7 Steps to Creating a Successful Small Business Marketing Plan

Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.

You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits

If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:

1) Who — Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What — What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where — Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?
4) When — How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why — Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How — How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. “Marketing is about testing and evaluating your return on investment. But it’s primarily about helping people get what they want.” Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

Apply A Simple Acid Test To Every Home Based Internet Business Opportunity

Most people who have searched for a suitable home based Internet Business opportunity complain about a common illness: They are sick and tired of websites that promote best home based Internet Business opportunities… sick and tired of the false promises, the over-hyped sales pitches, and the downright SCAMS that lurk behind most Internet Business opportunities.

If you’re new to the home based Internet Marketing opportunity ‘industry’, test a few websites for yourself. Simply go to the Google search box and type in the Keyword Term “Internet Business Opportunity”, using the “quotes” to refine your search. Now click on a few of the websites that appear on the first two or three pages… Read some of the content; Click on a few of the Advertised Sites that appear down the right hand side of these websites…and read some of the content on these websites. What is your overall impression?

Perhaps you’ve gone further… Perhaps you’ve bought into one or more of these so called home based business opportunities. If so, are you impressed and satisfied with what you received in return for your hard-earned cash?

The truth is… most opportunity seekers are becoming more and more disillusioned by the whole home based business opportunity ‘industry’. They are becoming wide awake and more cautious… because its so easy to be misled and scammed by Internet sharks.

If you’ve suffered from these sharks, don’t be too hard on yourself. Most serious business opportunity seekers get fleeced, often more than once, by ruthless business opportunity SCAMMERS… before they find a genuine business opportunity that suits them. That’s because most home based business opportunities fall far short of the hype and promises contained in the websites and sales letters of their owners and promoters. Being scammed seems to be part and parcel of the ‘character building’ experience that most Internet Business opportunity seekers go through on in their ‘school-of-hard-knocks’ learning journey.

A Simple Acid Test There is one simple Acid Test you can apply to EVERY home based Internet Business opportunity you come across. It answers the question:

What is the most important part of this ‘Internet Business’ opportunity?

If the answer is ‘the Internet part” then you would do well to tread very carefully. If the answer is ‘the Business part’ then you may be onto a good opportunity.

You see, at the core of the Internet Business Opportunities ‘industry’ lurks a Great Big Lie. Ignore it at your peril!

THE GREAT BIG LIE is: The INTERNET IS the BUSINESS!

The Great Big Lie is contained in the words ‘Internet Business’. Look at how often most so called ‘Internet Business’ opportunity providers and promoters use the word business in their sales hype. They try to impress you that what they are offering is a complete BUSINESS-IN-A-BOX. But most of these offerings have little to do with a BUSINESS. At best they are simply INTERNET TECHNICAL AND MARKETING TOOLS that can support your business. The ‘Internet BUSINESS-In-A-Box is a sales ploy… to get you to buy a few packages of Internet software, ready-made websites, website hosting, and training courses. These are likely to be only add-ons for the real business you will need to create if you are going to make any money at all.

THE GREAT BIG TRUTH is: The BUSINESS IS THE BUSINESS! The Internet is ONLY A COMMUNICATION MEDIUM in general and a MARKETING TOOL in particular for Internet Businesses.

Why do most home based Internet Business owners fail? Because they do not have a viable BUSINESS MODEL from the very beginning. They simply jump into what they are led to believe is an ‘easy-money-from-home-cash-machine’ Internet opportunity.

How often have you read home based Internet Business Opportunity blurb such as: ‘Make $100,000 in less than three months while you sleep. No experience or commuter skills necessary. Simply follow our step-by-step instructions that come with our Turnkey Internet Business-In-A-Box.’

Blurb like this is nonsense! There is no ethical Internet Business Opportunity in the world that can do this for the beginner! Even if you have 25 years of related Business Experience, 15 years of super Computer Experience, and a superb product to sell.. it will take you at least a year to make ANY money on the Internet if you are a novice! There’s just so much you have to learn about Marketing alone before you can even get started… not to mention search engine optimisation, Adwords, and all the other tools to drive traffic to your website(s).

You simply don’t get all of the help you need to start and run a successful home based Internet Marketing business in any ‘Internet Business-In-A-Box’ package for $495 or even $7,000! We know this because we’ve been there, we’ve bought the packages, we’ve spent loads of time, effort, and money on Internet Business opportunities, seminars, courses, software, products, mentoring etc. And our bitter experience shows that most Internet Business ‘get-rich-quick-schemes’ are nothing but Scams!

So, use our simple Acid Test before you part with your hard-earned cash: Check out whether or not the enticing home based Internet Business Opportunity really is a BUSINESS opportunity which can be operated effectively by Internet!

Visit www.infonichemarketing.com [http://www.infonichemarketing.com]

What to Look for in a Home Based Business Opportunity

When you were younger, did you ever dream about having your own home business? Were you sidetracked somewhere along the way and now find yourself caught in the 40-40-40 rut?

40-40-40 Plan (Rut)

40 minutes going to and from work

40 hours of work per week

40 years of life spent working slaving away for someone else?

When things get unfairly tough at work, do you still dream about your own home business – what you would do, how you would run your own home business, how you would treat your employees, what kind of money you would make, what product you would sell? Then when you decide to make a change in your life, do you look for another 40-40-40 job, putting your dream of your own home business on the back burner again for more of the same?

Do you know the end results of the 40-40-40 plan?

1% are wealthy enough to retire in comfort

3% are barely able to survive

27% are dead

69% are dead broke

Do you want to be in the top 1% that is willing to do something about it now, before it is too late? Being a former Human Resource Manager, I knew these statistics all too well, and I decided to take preventative measures.

Since you are still reading this article, I am going to assume you are looking for a change, moreover, a change as quickly as possible. So, let me share some of the wisdom I have gleaned from looking for a home business opportunity.

The two major focal points when looking for a home business opportunity are ones that will:

· optimize your efforts and time

· produce optimal financial rewards

Below are seven simple criteria to consider when looking for a home business opportunity:

1. Look for a business opportunity that offers a product or service that is, or will be, used daily by every household and/or business…

Think about products or services in your house that probably everyone around the globe uses on a daily basis. For example, services such as utilities, communication, appliances, etc., or products such as shoes, clothing, soap, etc.

Now think bigger – a product or service used on a daily basis AND that would represent a paradigm shift. For example, a paradigm shift was created in global communication when Alexander Graham Bell invented the telephone. Before 1885, no one had a telephone, nor had they ever heard the word “telephone”. Today, how many people do you know that do not have a telephone or cell phone?

Another paradigm shift was created when the first flight was made by the Wright Brothers in 1903. Today, man has already stood on the moon. Make yourself a list of products or services in your house that you can research to consider for a business opportunity.

2. Search for a home business opportunity that offers a product or service that has a global market…

It’s a small world. Plain old common sense would tell you that a home business opportunity with a product or service that has a global market would produce warp speed revenue when compared to one that is only within a local, regional, or national area. For example, the revenue produced from Microsoft with a global market is light years greater than that of a local shoe repair shop.

In addition, as you research this global home business opportunity, you will want to make sure that you are not required to stock products. It is time consuming to order products, receive and send out the products, manage backlogs, etc., not to mention the additional costs out of your pocket for shipping and mailing. You also encounter product changes or upgrades that makes your stock obsolete. So, avoid these types of home business opportunities like the plague.

3. An absolute must! Find a home business opportunity that incorporates leverage in its pay plan…

A business opportunity that incorporates leverage in its pay plan provides the best of both worlds. Leverage is a relatively simple concept. The best example is probably Ray Kroc and McDonald’s. Ray Kroc set up franchises for McDonald’s that agreed to pay him 3% of their profits.

In essence, McDonald’s sits back and collects 3% of the profits resulting from others exerting their time and their efforts. Let’s say, just for discussion purposes, that Ray Kroc sold 100 franchises and each produced profits of $50,000 that year. 3% would have produced $150,000 for Ray Kroc, yet he personally exerted no effort or time himself. What he did do though was brilliant, as he applied leverage by selling franchises, and became quite a wealthy man as a result.

Leveraging your home business will minimize your time and effort while maximizing your financial rewards. In a relatively short period of time, your home business will take on a life of its own, and you will be on the fast track to healthy wealth.

To find a home business opportunity that will rocket you into financial freedom, the company should incorporate leverage, not only in their business plan, but also in their financial rewards, preferably on a weekly, monthly, and annual basis – one of which should be residual. Residual is important because you want some form of steady income that you can depend on.

4. Search for a home business opportunity with a company that has live 24/7 support available…

Perhaps you have experienced the nightmare of attempting to make an automated payment where you could not figure out which button to push next, or what they meant by their selection choices, and you were unable to talk to a real person to get your question answered. The frustration even compounds when there is a deadline involved for a continuation of service.

Repeat customers comprise 75% of businesses, and satisfied customers will be the main reason for their repeat business with you and your product or service. Even in this automated society, the person-to-person contact is preferred, at least by the customer. Therefore, your success is dependent upon a home business opportunity with a company that has live, warm bodied live support 24/7 – whether it is support you may need, or support your customer may need.

Another important aspect of a home business opportunity with a company that offers live support 24/7, is the global perspective. What is morning for you may be the next day for someone else on the other side of the globe. To be honest, I am hard pressed to think of an international company with live personal support. Locally, they are even hard to find! So, when you locate a global home business with a personal touch, you have found a true gold nugget.

5. Seek a home business opportunity with a company that has a proven success record…

A lot of people, and a lot of companies offering their business opportunity, will tell you anything they think YOU want to hear in order to separate you from your money. When you talk to someone about a home business opportunity – turn the tables. You interview them.

Don’t be afraid to ask the hard questions like what they are making on a weekly, monthly, or annual basis with their home business. Ask them how long they have been running their own home business. Find out how many hours a day, week, or month they spend working their business. Ask them to give you examples of how they market their home business. Especially important is to ask if they have to spend additional money for items such as business cards, advertising tools, etc.

An example of a company with a proven success record is Xerox. Although Xerox is not a home business, it has a proven success record. In fact, they were so successful that their name is not only an icon, but the name “Xerox” is synonymous with the word “copy”.

6. Look for a home business opportunity with a company that incorporates training from experts and other professionals…

The majority of people on the Internet do not know how to harness the power of the Internet and turn it into wealth machine for themselves. Most people do not know how to market a home business. Therefore, a home business opportunity with a company that incorporates professional, expert training, taking you from the basics through the advanced stages of a marketing system, including how to use software programs, marketing tools, etc., is a virtual gold mine.

Since the majority of people on the Internet are not savvy with how to harness its power, a home business opportunity with a company that incorporates professional expert training is a definite requisite for success.

7. Look for a home business opportunity where the company works as a Team.

We all have our own weaknesses and strengths. We all like to have periods of “fun” when we work. When you have a business opportunity where the company works as a team, then your weakness may be a team member’s strength. For example, you may be detail oriented and have a harder time conceptualizing or seeing the whole picture. However, someone on your team may be the opposite. Combining your strengths will optimize your productivity.

In addition, we all have our “good” days and our “bad” days. Have you ever been around a negative person for any length of time? They pull you down too! If you have your own home business, you need to be upbeat and project a positive outlook at all times. So, when we have one of our “bad” days, it is always helpful to have someone from the team help to re-focus on the positive. Then when all are sitting around on the beach somewhere sharing war stories and battle wounds, everyone will have a good laugh.

Well, those are my nuggets of wisdom when looking for a home business opportunity. If you would like to minimize your search time and discover a home business opportunity that incorporates all 7 criteria, I can offer you one final nugget — simply go to: [http://www.globalsnippetes.com]

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